Freelance Writing Highlights

Following is a partial list of some of the thousands of projects I have worked on over the years. If you need something written that is not on this list, please contact me 954-765-3555.

Advertorials
-Bristol-Myers/Excedrin (headaches)
-National Chiropractic Mutual Insurance Company (profession’s 100th anniversary)

Book Reviews
-Macmillan
-Hungry Minds
-IDG Books

Brochures
-American Trauma Society (member recruitment)
-Axiom Software (financial engineering software)
-Blackwell’s Information Services (library resource management tools)
-Bristol-Myers (headaches)
-Chemical Bank (revised bank statements)
-Cordis, a Johnson & Johnson company (coronary artery disease)
-Daiichi-Sankyo (patient education)
-Genetic Disease Foundation (fundraising)
-Laser and Surgery Center at Coral Gables (marketing)
-National Electronics Manufacturing Initiative (member recruitment)
-N.Y. Parallax Substance Abuse Center (marketing)
-Pfizer (patient education)
-Portugal-U.S. Chamber of Commerce (marketing)
-Reich & Tang Funds (offshore money market fund)
-Secondary School Admission Test Board (member services)
-Warner-Lambert (cholesterol)

Bylined Articles
-ADP: The Intricacies of Time: Time & Attendance Biometrics
-Andersen Consulting: Information Technology in the Pharmaceutical Industry: A Strategic Weapon Crying for Attention
-Ernst & Young: Changing Culture, Cutting Costs (American Express case history)
-KPMG Peat Marwick: CyberAttack: How Vulnerable is the Nation’s Electrical Power Grid to Electronic Intrusion?
-National Chiropractic Mutual Insurance Company: Malpractice Insurance: Understanding How Rates Are Set
-Robert A. Becker Inc./EURO RSCG: Time Management: Omnipotent or Obsolete?

Editing
-Secondary School Admission Test Board: Parenting Teens (educator essays)
-Trafford Publishing: Stumbling Naked in the Dark (by Bradley Fenton)

Executive Summaries
-IBM Global Network
-IBM InterConnect for Lotus Notes
-Johnson & Johnson Medical Devices & Diagnostics (EMEA and Latin America)

"How To" Guides
-Cordis, a Johnson & Johnson company (healthcare practitioner education on stents)
-Novartis (regional publicity events)
-Oxford Health Plan (publicity)
-Somerset Pharmaceuticals (satellite telecast meetings)

Language Simplification
-Chase Manhattan (customer correspondance)

Moderator Guides
-Bristol-Myers/Excedrin (Human Resources / managing headaches in the workplace)
-Schering (Focus Group on pediatric allergies)

Newsletters
-France Telecom (customers/prospects)
-IBM Global Services (internal executives)
-Miami Dade College (academia, community)
-Ryder TRS (dealers)
-Searle (arthritis patients)
…also manage design/production

Op-Eds
-Independence Technology, a J&J company (technology for people with disabilities)
-Kidney and Urology Foundation of America (black market for organ sales)
-Schering Plough (Rx to OTC switch)
-Sun Microsystems (online privacy)
-Viacord (blood banking)

Presentations
-American Trauma Society (to Board of Directors)
-Booz •Allen & Hamilton (to firm’s consultants)
-Daiichi-Sankyo (to healthcare educators)
-Schering Plough (to The Allergy Report coalition task force)
-Secondary School Admission Test Board (to Board of Directors)
-Summit Technology (to ophthalmologists)

Press Materials
-American Trauma Society
-Bristol-Myers Squibb
-Cordis, a Johnson & Johnson company
-CyLex Systems
-e-STEEL.com
-FamilyPractice.com
-Glaxo-Wellcome
-Global Healthcare Exchange
-IDG Books Worldwide
-Intelisys
-Johnson & Johnson
-Managed Health Network
-Merck
-pain.com
-Pfizer
-Sandoz
-Secondary School Admission Test Board
-Solvay Pharmaceuticals
-Summit Technology
-Sun Microsystems
-Warner-Lambert
-Viacord
…and numerous others.

Profiles
-Institute of the Study of Aging’s annual report (clinical investigators)
-Southwestern Bell (Rupert Murdoch)

Sales Collateral
-Ernst & Young (e-CRM handouts)
-Pfizer (drug pre-launch meeting collateral)
-Sun Microsystems (selling guide for data warehousing in financial services)

Speeches
-Chemical Bank: Payment Systems in 2000 for CIO
-Global Crossing: Future of Broadband for President/Latin America
-National Cable TV Association: Future of Cable TV for President
-OgilvyPR Worldwide: Managing the Managed Care Company’s Image for EVP/Managing Dtr., NY Office
-Sun Microsystems: Technology Trends in Banking for Global Banking Manager

Strategic Communications Plans
-Alcatel
-Chemical Bank
-IBM Global Network Secondary School Admission Test Board
-Janssen
-Sandoz
-Schering-Plough
-Secondary School Admission Test Board
-Solvay
-Wallace Pharmaceuticals
…and many others

VNR, PSA, RNR Scripts
-Oxford Health Plan
-Sandoz (Parkinson's disease)

Web Content
-Association of National Advertisers (Web site)
-Novation (member emails)
-PR Quickstart (online curriculum for PRSA Counselors Academy/Council of PR Firms)
-MGI Pharma, Inc (Sjogren’s Syndrome online brochure)

Websites and Intranets
Black, Srebnick, Kornspan, & Stumpf P.A.
Brady, Vorwerck, Ryder & Caspino
Daiichi-Sankyo (heart blood pressure)
Johnson & Johnson Medical Devices & Diagnostics (EMEA/Europe-Middle East-Africa)
Marlow, Connell, Abrams, Adler, Newman & Lewis
Pfizer (heart disease)

White Papers
-e-STEEL.com: -e-STEEL: Your Superior e-Commerce Solution
-First Consulting Group: Content Management Meets Customer Relationship Management in Life Sciences
-Global Healthcare Exchange (J&J, GE Medical Systems, Baxter International, Abbott Labs and Medtronic): Healthcare e-Commerce
-KPMG Peat Marwick LLP: U.S./European Deal Making: Achieving Successful Partnerships Between U.S. Biotechnology Companies and European Pharmaceutical Companies
-Sun Microsystems: Java in Financial Services: An Overview

Contact Barbara at 954-765-3555 to Discuss Your Freelance Writing Projects.

Email Barbara